About

Product work, systems thinking, and collaboration with engineering teams have shaped how I approach UX over time.

Background

I came into UX through a mix of formal study and hands-on product work.

While university gave me a foundation, most of my development has come from working directly on products with product and engineering teams, focusing on what actually changes user behaviour.

Over time, my work shifted from designing interfaces to shaping how products work as systems.

I've worked across learning tools, workflow products, and design systems, often in areas where there is no clear pattern to follow. That means defining problems, working through trade-offs, and creating structure where none exists yet.

More recently, I've been exploring how AI and design systems can support better decisions, reduce unnecessary friction, and make complex products easier to understand.

Approach

Start with the problem

Most product issues come from unclear problems, not missing features. I focus on where users are struggling and why.

Use constraints

Constraints shape the solution. User needs, business goals, and technical limits matter together, not separately.

Test ideas early

Early testing helps reduce risk. I use lightweight experiments, prototypes, and feedback to test hypotheses before committing to a direction.

Make decisions visible

Flows and interfaces should make the product easier to understand and easier to trust.

Focus on behaviour

What matters is what users do differently, not just what they click.

Measure what changed

The strongest signals show whether users understand the product and make better decisions, not just move through it faster.

Contact

Open to conversation, not currently available for new work.