About

I design products and systems that help teams make clearer decisions.

Portrait of Blair Gibson

I came into UX through Digital Interaction Design at Dundee, then learned most by working directly inside product teams.

My work now sits around UX design, systems thinking, and shaping messy spaces into clearer decisions.

Recently, I've been exploring how AI and design systems can support better decisions without removing the thinking that helps people learn.

How my work has shifted over time

A quick path through the moments that shaped how I think about UX, product work, and collaboration.

Started with interaction design

Studied Digital Interaction Design at Dundee and began learning how ideas become usable experiences.

How I think through work

Frame before making

I try to slow down at the start, because the shape of the problem decides the quality of the solution.

Where I can add value

Choose an area to see the kind of work I can help with.

Early alignment

Helping teams build enough shared understanding to test direction, surface trade-offs, and avoid committing too early.