About me
Design has always been about helping people make progress. AI hasn't changed that. It's simply changed how quickly we can move from a question to an answer.
I'm Blair, a Senior UX Designer with over seven years' experience designing digital products from discovery through to delivery. I've spent my career working on complex SaaS products, partnering closely with Product Managers and Engineers to turn ambiguity into experiences that are useful, accessible and genuinely enjoyable to use.
I enjoy the messy part of design. Understanding the problem, challenging assumptions and working out what really needs to change before thinking about pixels.
Over the last few years I've become increasingly interested in how AI is reshaping product design. It lets us prototype faster, test ideas earlier and collaborate more closely across design and engineering, but judgement, ethics and product thinking remain firmly human.
I care just as much about the systems behind products as the screens themselves. Design systems, accessibility, documentation and collaboration all matter because they help teams build better products, not just prettier ones.
The interface is important, but it's rarely the hardest part of the job.
Things I believe
- Design starts with understanding the problem, not drawing the solution.
- AI should make thinking more visible, not replace thinking.
- The best products are shaped through collaboration, not handoffs.
- Accessibility isn't a feature. It's part of good design.
- Design systems exist to help teams move faster without sacrificing quality.
- Every prototype should answer a question.
- Shipping teaches you more than polishing.
When I'm not designing
I'm usually doing something much less polished and considerably more chaotic.
- Chasing my kids around soft play.
- At flyball training with my dog.
- Building another side project that started as “just a quick idea”.
- Experimenting with AI to see if it changes how I think, not just how fast I work.