About me

I'm Blair, a Senior Product Designer with over seven years' experience designing digital products from discovery through to delivery. I've spent my career working on complex SaaS products, partnering closely with Product Managers and Engineers to turn ambiguity into experiences that are useful, accessible and genuinely enjoyable to use.

I enjoy the messy part of design. Understanding the problem, challenging assumptions and working out what really needs to change before thinking about pixels. The interface is important, but it's rarely the hardest part of the job.

Over the last few years I've become increasingly interested in how AI is reshaping product design. Not because it replaces creativity, but because it removes the cost of exploration. It allows us to prototype faster, test ideas earlier and collaborate more closely across design and engineering. I use AI throughout my workflow, from research and synthesis to interactive prototypes and implementation, but I still believe judgement, ethics and product thinking remain firmly human.

I care just as much about the systems behind products as the screens themselves. Design systems, accessibility, documentation and collaboration all matter because they help teams build better products, not just prettier ones.

Alongside my professional work I enjoy creating products from scratch. Whether that's designing tools for niche communities or building products inspired by problems I've encountered in everyday life, those projects keep me curious and continually remind me what it feels like to start with a blank page.

Ultimately, I'm motivated by solving meaningful problems with good people. The tools will continue to evolve, but the goal remains the same: understand the problem, learn quickly and build something that genuinely improves someone's day.