Automated notes: discovering the real problem

I led the UX work from discovery through post-launch iteration. I framed the opportunity, designed and presented the first concepts, reshaped V1 after cross-functional critique, analysed live product behaviour and shipped an accessibility improvement in production.

Type
Feature
Project
Genio Notes
Role
Senior UX Designer, leading discovery, synthesis and design direction, working with Engineering through delivery
Area
AI note-taking, learning workflows, discovery research, and generated study notes
Status
Launched July 2026

My role

I led
Discovery framing, competitive analysis, early concepts and the scoped V1 experience.
Wider team context
Cross-functional critique, product positioning, naming, messaging and institutional controls shaped the work around my designs.
I owned after launch
Behaviour analysis and an accessibility improvement taken through to a merged code change.
Genio Notes interface showing a structured notes layout with key ideas beside generated notes.

01 · I framed the tension

AI could remove effort. But some of that effort was the point.

In March 2026, I wrote a discovery document to explore the problem before committing to a feature. There was real commercial pressure: customers wanted more AI capability and competitors were already offering automated notes. But matching them feature for feature created a different risk.

Our learning-science position treated organising, interpreting and revisiting information as part of learning, not simply friction to remove. Full automation could make note-taking easier while also taking away some of the thinking we wanted students to do.

I mapped the competitive space and explored three broad directions: match the market, double down on active learning, or find a hybrid where AI supported thinking without becoming the endpoint.

That tension stayed visible all the way through the work. By launch, the product was explicitly positioned as a structured starting point designed to avoid the “fluency illusion”: having notes is not the same as knowing the material.

The question was not whether AI could generate notes. It was what should happen after it did.

02 · I took concepts into critique

My first concept did not survive the room.

A week after the discovery work, I took two concepts into a cross-functional design session. One was an event recap with key concepts, definitions and timestamped deadlines. The other was a live recap for someone who had zoned out and needed a short summary of the previous few minutes.

The event recap was deliberately conservative. A colleague challenged it as “a bit too much of a halfway house”. Their argument had two parts: full automation could offer something more useful than a generic competitor for students who genuinely could not take notes themselves, but it was only defensible if it stayed tightly positioned as a controlled accessibility accommodation rather than a shortcut for everyone.

That distinction mattered because reducing human peer note-taking support had previously created understandable concern among disability services. Some students needed complete coverage, not a summary. A feature toggle and careful messaging gave institutions control while allowing the team to explore a deeper solution for that narrower group.

I responded by reshaping the concept. By April, I presented a more focused V1: generated notes using a clear template, transcript-grounded content, a route into Quiz Me, and practical actions such as print and copy.

The important bit was not defending my original idea. It was recognising that the criticism exposed a weakness in the framing and moving the work forward from there.

A useful design process should be able to prove your own idea wrong.

03 · I shaped the scoped V1

We were not trying to build versions one through five in two months.

My role was to turn the revised direction into a focused V1 the team could deliver with confidence. With a fixed launch window tied to an external conference, I kept the experience centred on structured, transcript-grounded notes and a clear route into further study rather than pulling every future idea into the first release.

The product generated structured notes from the transcript and made the next study action visible, rather than treating generation as the finish line. More ambitious ideas stayed out of the first release.

A wider product decision supported that experience: because institutional responses to AI were not uniform, Study Notes, Outlines and Quiz Me shipped behind separate feature toggles rather than one combined switch. This was team context rather than a decision I owned, but it shaped the constraints I designed within.

The wider team also tested how the feature should be positioned. I did not lead the 28-person naming study, but its findings affected the product I was designing: the most immediately appealing names could imply that AI was doing the work for the student. The final Study Notes naming balanced usefulness with support rather than replacement.

Message testing was also completed outside my direct work. “Helps you actually understand and remember the content” tested best and became part of the way the feature was introduced. I have included both pieces because they explain the positioning surrounding my design decisions, not because I am claiming ownership of them.

The smallest useful version still had to express the product idea, not just the technology.

Interaction detail

Short looping clip

Switching between Bullet Notes and Cornell Notes, including the choice to write the Cornell cues and summary or generate them.

04 · I analysed live behaviour

The headline number was not the behaviour I thought it was.

In the first six weeks after launch, 1,903 students opened Study Notes and 1,497 generated at least one set. Across 414 institutions, those students generated 7,386 sets of notes. That gave us real adoption, but also a clear question: roughly one in five people who opened the feature did not go on to generate anything.

I then looked at what happened after generation. 321 students clicked towards Quiz Me from Study Notes. At first glance, that looked like a clean follow-through number. It was not. The event only proved that someone clicked the entry point, not that they actually started a quiz.

I cross-checked visitor IDs against the separate quiz-start data. Tooling limits meant I could only inspect 200 of those clickers, but at least 38 were confirmed to have genuinely started a quiz. That makes 38 a floor, not a conversion rate, and the true number is higher but not precisely measurable from the data I had.

Correcting that claim mattered more than keeping the better-looking number. The useful outcome was a more accurate picture of where the behaviour was strong, where it dropped away and what we still needed to understand.

1,903opened Study Notes
1,497generated notes
321clicked towards Quiz Me

A click is not the same thing as the behaviour it points towards.

05 · I shipped the accessibility fix

Launch was not the finish line.

Within two weeks of launch, I was back in the live product reviewing the details. A colleague flagged that placeholder text in the Cornell Notes template was sitting at 4.50:1 contrast, right on the WCAG AA threshold.

There was a genuine design tension: placeholder text still needed to look different from real content. I checked whether the design system already had a stronger token that solved the problem without making the placeholder visually dominant. It did.

I used AI-assisted coding to apply the stronger existing token and shipped the change as a small, focused pull request. It was a tiny change compared with the launch itself, but it is a better example of how I think about ownership: the product was live, so the work had moved from “ship it” to “keep checking whether it holds up”.

That same mindset now applies to the usage data. The feature is being used, but the drop-off between opening, generating and moving into active study is still something to investigate rather than a solved success story.

Shipping gave us a real product to learn from. It did not end the learning.